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ZARA MAN – ATLHETICZ S/S 2022
Digital Campaign Full-service Production
- Client ZARA MAN
- Photographer Filippo Maffei
- Director Pino Sartorio
- Location Sicily
- STYLIST MARIE IRINA BONDARENKO
- GROOMER JIMMY JONES
We are an environmentally conscious full-service production company with a low carbon footprint impact.
We plan smarter productions to optimise the consumption of unsustainable and polluting materials and partnered with change-making companies, to redefine production offerings in the creative industry.
APPROACH:
Our producers work collaboratively with leading fashion brands, photographers and directors to bring their artistic visions to life, by creating seamless production experiences while reshaping production flows and aligning them with more sustainable requirements.
We engage with each project uniquely and curate each experience to match the specific needs and accomplish the creative vision of the client while providing a high-end service but also aiming to adjust common production customs on photo & video sets, consuming less and more consciously.
MISSION:
Smarter productions yet compatible with the context in which we work, to optimize consumption and drastically reduce on-set-use of unsustainable or polluting materials.
The purpose of this new approach in terms of services is to trigger new methods that over time will adapt the production standards to the changes that the society is requiring.